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The story behind Val Mont Lac
Born in Switzerland, between steep valleys, imposing snow-capped peaks, and lakes of many hues, Val Mont Lac originates at the crossroads of various European cultures. The brand was created with a clear intention. Val Mont Lac emerged from a desire to reinterpret the richness of Swiss identity through a modern wardrobe that carries meaning. Inspired by the way Switzerland blends cultures, regions and atmospheres, founder Stoyan Paratte set out to express these contrasts through a contemporary aesthetic defined by subtlety and attitude.
This vision naturally shaped the identity of Val Mont Lac and led to a distinctive aesthetic that characterises the brand. The name Val Mont Lac is inspired by hotels and grand palaces, and brings together three iconic elements of Switzerland: valleys, mountains, and lakes. A subtle way to hint at the brand’s diverse roots and inspirations without naming them directly.
The continuity of Swiss identity
Switzerland’s identity is not static. It flows from its past into its present. Familiar landscapes, traditions and symbols continue to shape the sensibility of modern life where new cultures, ideas and rhythms contribute to a broader and more diverse expression of Swissness.
Val Mont Lac stands within this continuity. The brand honours the past while embracing the present and expresses both through a modern, versatile aesthetic.
Designed in Switzerland
Val Mont Lac follows a design language rooted in Switzerland’s clarity and precision. Each piece begins with simple forms that evolve through refined textures, thoughtful colours and carefully placed details.
The aesthetic is quiet yet confident. It values balance, subtle graphic expression and long lasting appeal. Val Mont Lac collaborates closely with trusted partners who understand this vision and help transform ideas into pieces that feel intentional and coherent.
The timeless and versatile wardrobe
Drawing inspiration from Switzerland’s diverse and multicultural identity, Val Mont Lac shapes its own interpretation of the timeless and versatile Swiss wardrobe. Each piece is designed to move naturally between settings and to reflect the subtle elegance found in everyday Swiss life. The result is a modern wardrobe with a calm, confident aesthetic that remains true to the brand’s unique vision.
Evolving with intention
Val Mont Lac grows with a clear sense of direction. Future collections expand on the brand’s vision by exploring new perspectives on Swiss culture and its modern expression. Every piece strengthens the dialogue between heritage and contemporary identity while remaining true to the brand’s understated aesthetic.
Explore the Swiss heritage archives
Discover the inspirations that shaped the visual universe of Val Mont Lac.
